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DANS LA VIE – LONDON S/S 2012 FASHION SHOW + BACKSTAGE

DANS LA VIE – LONDON S/S 2012 FASHION SHOW VIDEO BY XXXX MAGAZINE

Dans la Vie meaning ‘A start in life’ is the label of Japanese designer Rira Sugawara, she launched the line in AW11, making this only her second collection. Inspired by a medley of ‘Pop princesses’ and separated into four sections (for each Pop Princess) the collection used intense printed fabric, vintage cherubs and tropical prints, distressed cut-up t-shirts and lots of high gloss PVC and plastic.

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DANS LA VIE – LONDON S/S 2012 FASHION SHOW BACKSTAGE

Fashion Week Coverage Directed by Indira Cesarine for XXXX Magazine
Fashion Assistants: Karen Potter, Olivia Hart, Karc Chan
Photography by: Olivia Hart
Camera Operator: Olivia Hart
Video Editor: Caitlan Louise
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