XXXX MAGAZINE VIDEO ART INSTALLATION AT THE “SOIREE AU LOUVRE” BENEFIT
XXXX Magazine was invited to take part in the 3rd annual Young Patrons Circle of the American Friends of The Louvre Benefit, held at the French Embassy Cultural Center, the Payne Whitney Mansion, on June 3rd, 2010. This year, the YPC’s benefit will help support the American Friends of the Louvre’s $4 million fundraising campaign for the restoration of the Musée du Louvre’s 18th-century decorative arts wing, a voluminous repository for pieces donated by the likes of Salomon de Rothschild, Arconati Visconti, and Stavros Niarchos.
XXXX Magazine presented a video art installation of short films created for the the launch Kaleidoscopic issue as well as a preview of films for the upcoming Surreal Issue launching in June, 2010. The films were showcased in the main ballroom, with 2 large scale video projections. Directors and artists in the screening included Patrik Andersson, Indira Cesarine, Phanstasmic TV, Jordan Doner, Michael Daks, Kevin Ryan, Edward Symes, Bo Sul Kim, Menelaou & Rueberg, Monika Elkev, David Bower, John Paul Zuviate, Pato Guillamon, Jesus and Sophia Deininger. Projectors screened 2 different films simultaneously across the ballroom on different walls, with a total of 25 productions presented in the installation.
The “Soiree au Louvre” event was held at the former home of Payne and Helen Whitney. Known as one of architect Stanford White’s most imposing accomplishments, the modern-day home of the French Embassy denotes the classicism and grandeur of the Louvre in Paris. Attendees made their way into the second-floor ballroom, overlooking Central Park, for cocktails; Gallic-inspired canapés; a boutique silent auction; the video art installation by XXXX Magazine and a cutting-edge soundtrack by DJ Ari, the resident DJ at Kenmare (the new NoHo boîte by Paul Sevigny and Nur Khan.
The silent auction at the event featured a dinner set from Bernardaud’s “Prime Time Silver,” designed by India Mohdavi; a Dior Granville handbag; a French military cape from design duo Ruffian’s Fall 2010 Collection; deluxe gift baskets, filled with beauty products from Thierry Mugler and Clarins; a private tour of the Metropolitan Museum’s Wrightsman Gallery, highlighting the bequest of Marie Antoinette; and a bespoke tour of the Louvre, guided by a scholar. Among the evening’s fine art lots: a signed Damien Hirst posters from Gagosian Gallery; two prints by the French street artist WK Interact from Jonathan LeVine Gallery; and a collective of painting, sculpture, and photography, courtesy of KiptonART.
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The American Friends of the Louvre (AFL) was founded by the Musée du Louvre in 2002 to strengthen ties between the Louvre and its American public, and to formalize the long-standing generosity of American patrons. Over one million Americans visit the Louvre each year, making it the most visited museum by Americans after the Metropolitan Museum of Art in New York. Through special fundraising events and activities, the Young Patrons Circle supports AFL’s mission to raise awareness for the Louvre’s collections and museum expertise and help make the Louvre’s exhibitions and permanent collections more accessible to English-speaking visitors across the globe. Committee members such as Annie Churchill Albert, Peter Davis, Poppy de Villeneuve, Kyle Hardin de Woody, Dabney Mercer, Serena Nikkhah, Maximilian Whitney, and other members of young society celebrate the world’s grandest fine art institution, the Louvre, and help to raise money for the museum restoration.