Y-3 – NEW YORK S/S 2011 FASHION SHOW

Y-3 COLLECTION VIDEO

Adidas’ collaboration with avant-garde designer Yohji Yamamoto has proven to be a critical and commercial success that has dated back to Spring of 2003. With the exchange of japanese cultural influence, Yohji and Adidas created an edgy approach to athletic sportswear. Warm-up jackets, tank tops and sweatpants have been taken to new heights with exaggerated colors, proportions and practicality. These concepts have been pushed, giving us floor length tank dresses and neon track suits.

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Fashion week coverage and videos directed by Indira Cesarine for XXXX Magazine

Fashion research assistants: Sandy Chen, Angelina Cepeda, Leslie Gonzalez & Natalie Barnes

Video footage by Jeffrey Gamble, Video edit by Mayumi Suzuki