The Antipodium label was created by Australian born Geoffrey J. Finch in Shoreditch, London in 2003. Since launching their first collection ‘Buttons Up’ at London Fashion Week 2006 they have gained a following for their ‘wardrobe staples must-haves’. The SS12 collection is young, fun and hip, with a broad mix of fabrics, patterns and colours shown on mature and young men and womenswear models.