EUDON CHOI – LONDON S/S 2011 FASHION SHOW

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EUDON CHOI COLLECTION PHOTOGRAPHS

The Royal College of Art graduate, Eudon Choi was awarded a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks. Delighted Eudon Choi said “I am incredibly excited to win the Merit Award. Being given the opportunity to do a solo show during London Fashion Week, with my second full collection, is more that I could have dreamed of.” Choi’s Spring / Summer collection was inspired by the clean lines of functional workwear from the theme ‘Industrial Revolution’. Workwear references included pocket shapes, topstitched seaming and leather panels. Feminine clothes were also part of Choi’s collection with lovely floaty dresses featuring bold ‘paint-brush’ stroke prints.

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Fashion week coverage and videos directed by Indira Cesarine for XXXX Magazine

Fashion research assistants: Sandy Chen, Angelina Cepeda, Leslie Gonzalez & Natalie Barnes

Photography by Darrel Chandler, Photo edit by Diego Corredor for XXXX Magazine