Hailing from Seoul, Korea, designer Eudon Choi explains “My designs are based on the principles of menswear; they use fabrics associated traditionally with menswear. The joy of my clothes is that they look quite masculine on the rail but become feminine once worn.” Stylish and sophisticated this new collection has clean sculptured lines, elegant feminine shapes and close attention to detail. Dark and neutral colours are set off with added panelling, simple fur trims and equestrian inspired leather straps and accessories.