Jena Theo was founded in 2009 by English designer Jenny Holmes and Greek Dimitris Theocharidis before going on to win the Fashion Fringe award the same year. The collection creates soft sculptured silhouettes in luxurious fabrics, using asymmetric pattern cutting, draping fabric, large open shirts and coats worn topless over shorts, cut-out sectioned trousers and fabric layered in inclining lengths from the waist.