JENNY PACKHAM – LONDON A/W 2010 FASHION SHOW

JENNY PACKHAM

Everything from fun, frilly cocktail to overtly large-bowed Kimono-style frocks to dramatic floor-length gowns–Jenny Packham seems to have something to fit the mood of the modern day woman wherever her next hot soiree might be.  Bold and beaded, sparkly-sequin paillettes, plunging necklines…the list could go on for days.  Packham created an eye-catching color palette ranging from simple blacks and whites to reds, pinks, blues, emerald green, plum, and even a rusty orange.  Some of the vibrant standouts include a fiery-red silk organza gown with giant bows tied at each shoulder and a flowing, long-sleeved deconstructed zebra-print gown with an extended-keyhole neckline and accents of turquoise at the neck and waist.

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FASHION WEEK COVERAGE & VIDEOS DIRECTED BY INDIRA CESARINE

PHOTOGRAPHY & VIDEOGRAPHY BY EARNEST AREGAL SALGOT & DANIEL HERENDI FOR XXXX MAGAZINE

TEXT BY KATIE THURBER, EMMA WATKINSON & JENNY BLUMENTHAL