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Meeting Mr Brainwash (6:00) is a multimedia article featuring the artwork of contemporary artist Mr.Brainwash. Created by Indira Cesarine, the animated article presents an amusing take on the rising success of Mr. Brainwash, and how he influences those he meets with his energetic personality. XXXX Magazine creative director, Indira Cesarine, first encountered Mr.Brainwash at the Scope Art Fair in Miami in 2008, and he later became the inspiration for this piece on his work and modern tactics of promotion. Music “2 the Master” by Nathan Roberts, animated by Alena Ahyeon Yoo.




Mr. Brainwash or MBW is the moniker of eccentric French filmmaker Thierry Guetta. After years filming the likes of Bansky and Obey he has put down the camera and taken up the spray-can and become one of California’s most prolific street artists.

MBW started documenting the street art of Obey back in 1999, and it was through Obey that he was introduced to Bansky. MBW has collected hours of footage often risking his own neck following artists at work. He is still filming today at events such as the massively successful Cans festival under Waterloo train station.

It was the introduction to Banksy that helped MBW make the transition from a voyeur of street art into a participant.  He graduated from a few hand drawn stickers to making giant sized paste-ups, and his iconic imagery is now seen on the streets of New York and Los Angeles.

MBW’s first solo show “Life is Beautiful” in LA, June 2008 featured over 100 works in a 15,000ft sq TV studio and had fans queuing round the block to get in on its opening night. He referenced artists such as Duchamp, Jackson Pollock and Robert Indian in his works, but it is Warhol whose influence is strongest.  MBW use icons of consumer culture and celebrity and mixes them with early pop art images to create his own pop art and graffiti hybrid.



Borne in South Africa, Nathan Roberts has been producing hip-hop and dub for about 5 years. Starting out with dub quartet Crouching Squirrel, they fast became Cape Town local legends, with a residency at Cafe Dharma. With live performances with the Flying Monkeys at the Luxembourg Fete De La Musique and at the Glade Festival (UK) Nathan Roberts has begun to make his mark on the international scene. For this track DJ Nate joins forces with the Simplicity Project.



INDIRA CESARINE first discovered her love of photography aged 15, while taking a summer school course at Parson’s School of Design in Manhattan. By the time she had graduated high school Cum Laude from Choate Rosemary Hall, she had exhibited 4 one-woman shows of her photographic work at the esteemed Paul Mellon Arts Center. She was the recipient of Choate’s prestigious Kaufman Award in “Photographic Art”. While completing a triple major in Art History, French Literature and Women’s Studies at Columbia University in New York and Paris, France, she began shooting for a variety of top modeling agencies including Elite, Ford, and Wilhelmina Models. Once she finished her degree, she went to London to pursue her interests in photography and journalism. Within a year she was appointed Editor at Large of the British magazine “Don’t Tell It”, and began shooting for many magazines and clients in England, the US and Europe. She is currently represented internationally with agents in New York, London and Milan.

Her photography has been published in numerous international publications including British Vogue, British GQ, British Marie Claire, Tatler, Flaunt Magazine, British Esquire, Elle, L’Officiel, French Glamour, Harper’s Bazaar, In Style, The Times Magazine, Grazia, Oyster, Out, Lush Magazine, Surface and Arena.  She has worked commercially with clients including Cerutti 1881, Nino Cerutti, Charles Jourdan, Christian Dior, Kenzo, Seven Jeans, Agent Provocateur, Wonderbra, DIM, Passionata, Harvey Nichols, Neiman Marcus, Harrod’s and The Body Shop. She has photographed celebrities for such titles as In Style, Tatler, and Esquire including Alicia Keys, Collin Farrell, Dakota Fanning, Macy Gray, Amy Winehouse, Anna Paquin, Lauren Hutton and Jimmy Fallon among many others. She also has collaborated with record labels such as Sony BMG, Jive Records and Virgin Records.

Aside from her photographic work, she began her career as a director with the short film “City of Love”, which was featured at the Short Film Corner at Cannes Film Festival 2007. In January of 2008, she was appointed Fashion Editor at Large of Lush Magazine. In 2009 she launched the online magazine “XXXX Magazine” showcasing multimedia based conceptual films, documentaries, photography and contemporary art. Other upcoming projects include “The Goddess Manifesto” a documentary, book and installation project, and “Inspiration, Organisation” a multimedia based non-profit group.

Indira and her work have been featured internationally on TV shows such as MTV, E! TV, Entertainment Tonight, Inside Edition, HBO’s Special “Ford Supermodel of the World”, “Make me a Supermodel” UK and US editions.