POOL ART FAIR LAUNCH PARTY – SPONSORED BY XXXX MAGAZINE

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XXXX Magazine came on board as a sponsor for the launch party for the PooL Art Fair, which opened in New York during Armory week on March 3rd, 2011. Located at the Gershwin Hotel on 27th Street.  Hosted by Joseph Grazi and Thierry Alet, the launch party featured performances by bands Nicos Gun and Alkamyme.

Inspired from the French tradition of Artists Fairs, starting from the famous 1863 Courbet’s Salon des Independents, (AKA Salon des Refusés) PooL is the premiere fair in the US dedicated to unrepresented artists. The first edition took place in 2000 under the title:New York Independent Art Fair.

The simple, modest approach of the PooL Art Fair offers an exciting alternative to the “Art Fair” experience for dealers and collectors as well as the general public. PooL’s main purpose is to create a meeting ground for outstanding unrepresented artists and the large public of contemporary art professionals. The fair serves as an invaluable resource for the artistic community and the general public.

As the fairs success continues to grow and the platform evolves we now also accept applications from Contemporary art dealers, emerging galleries, curators and non-profit organizations. Artists from these groups shall remain open to working with other art professionals.

The organization, Frère Independent, offers artists the opportunity to be a part of the unique and important cultural environment that manifests the week of March 4, 5 & 6, 2011. Hundreds of thousands of art enthusiasts travel to the city to see and buy Art. The Armory Show, Scope, Volta and Pulse are the leading shows during this period, with an established tradition of cultivating art buyers and curators.  The 3-day exhibition includes curated exhibitions, lectures addressing the challenges of the current art world along with special projects and events.