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Created in 2000 by world renowned photographer Nick Knight, SHOWstudio is a groundbreaking fashion website that pushes the boundaries of communicating fashion online.  Working with the latest technology SHOWstudio.com collaborates with some of the most influential and talented figures of fashion to create visionary online content that merges contemporary art with fashion through moving image, illustration, photography, performance art and written word. This year during London Fashion week, SHOWstudio held an exhibition at Somerset House with a retrospective of SHOWstudio.com’s revolutionary projects; work by Alexander Mcqueen, Naomi Campbell, Kate Moss, John Galliano, Nick Knight and many more were shown. SHOWstudios is mainly renowned for inventing the current concept of the Fashion Film which through the modern technologies of digital filming and video streaming is becoming more widespread.  The exhibit runs until December 20, 2009.