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LYUBOV – PARIS F/W 2011 POP-UP STORE & PRESENTATION

In honor of Haute Couture week in Paris, Lyubov hosted a cocktail on July 7, 2011 at the “Pop-Up Lyubov” in the 1st arrondissement. Chanel and Colette put together this Pop-Up store on rue Saint-Honoré featuring Lyubov, the fashion house founded by Viktoria Bagryantseva in 2006. The Russian designer completed her training in Paris and also Florence at Cavalli.

The event was bubbling with drinks and chatty guests, even when the 5 models took to displaying different pieces throughout Bagryantseva’s collection. Even the models were laughing and joking not only with each other but engaging the on lookers as well. as they walked through the store and posed on the bed of a reformed Volkswagen bus.

The collection is light and at times flirty with flowing skirts, tulle mixed with thick brocade  jackets. Bagryantseva herself even joined all the models for a finale atop the VW bus with laughter and bisous of thanks to the models.

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Fashion week coverage directed by Indira Cesarine
Article by Amy Tabarly
Photos by Pascale V Marquis

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