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On Wednesday, May 18th, the Hugo Boss Store in Soho celebrated the Young Collectors Council of the Solomon R.Guggenheim Museum with a reception from 7-10pm.  DJ Paul Sevigny transformed the store into a party for the evening, as guests were treated to champagne and canapés.  Actress Chloe Sevigny danced amongst the crowd, as fashion and art world guests including Chairman and CEO Claus-Dietrich Lahrs, Robert Verdi, Ryan Kwanten, Alex Pettyfer, Derek Lam, Olivia Palermo, Lance Bass, Sky Nellor, Annika O’Connor, Frederic Fakkai, Paper Magazine‘s Founder Mickey Boardman, and ELLE’s Editor-in-Chief Robbie Myers honored the Young Collectors Council, and celebrated the generous donation made by Hugo Boss to the acquisitions fund of the Guggenheim Museum.

Hugo Boss continues to support the arts with their Hugo Boss Prize, which recognizes achievement in contemporary art. The Hugo Boss Prize is awarded every other year to an artist (or group of artists) working in any medium, anywhere in the world. The prize is administered by the Guggenheim Museum and sponsored by the Hugo Boss clothing company. It carries with it a cash award of $100,000 and a tetrahedral trophy.

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Article by Indira Cesarine for XXXX Magazine
Photos by Jeffrey Gamble and T Mendes for XXXX Magazine

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